Insane dealership markups on a base model Bronco for a total of 83,000. MSRP 37,965.
What is dealer ship markup?
Car dealer markup is what dealerships add to jack up the price of a car. It’s above and beyond the factory MSRP.
A dealership makes its gross profit on a vehicle from the spread between what it must pay the factory for a car and the amount it collects from a customer at the point of sale. Once a dealership subtracts expenses, such as the salesperson’s commission and so forth, that’s their net profit on the vehicle.
There’s your wiggle room for negotiations on that new car.
