I’m a big Hollywood studio and I want to make a movie called Big Movie. It’s expected to break box-office records.
The first thing I do is create a holding company called Big Movie Holdings, Inc. While it was started by me, it is actually a completely independent company. I will do a deal with this company: it gets the rights to produce, market and hold the movie rights to Big Movie on one condition: it hires me to do the marketing and distribution.
